The Book · Coming 2027

The average person doesn't exist. Every system built for them fails the rest of us.

The Real Price of Designing for Everyone

For two hundred years, we built schools, hospitals, algorithms, and cities around a statistical fiction: the average person. AI was supposed to change that. Instead, it standardized faster than anything before it.

This book asks why, and what it costs.

The evidence

The measurements the book is built on

The book is the argument. These are the numbers behind it, published in full, with the data and the code and the experiments that did not work.

All research
Written elsewhere

The argument, in shorter form

Pieces that work through one part of the book at a time, written for the people who own the systems it describes.

All articles

Get in touch

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