Media

Published articles

Written for the people who own the systems rather than the people who study them. The argument is the same as the research; the evidence is told rather than tabulated.

A single chair surrounded by faint dotted outlines of many differently sized people.
CDO Magazine

AI Strategy's Most Expensive Assumption: The Average Customer

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A narrow doorway with a queue of differently shaped silhouettes, most of them too wide to pass.
Reworked

Your Hiring Filters Reject the People You Actually Want

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A large landmass connected by a thin suspension bridge to a small isolated island.
Digital Insurance

Why a Human in the Loop Can't Fix a Broken Process

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A row of identical measuring gauges, one of them pointing off its own scale.
HR Executive

Performance Measurement May Be Missing Your Best Workers

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A crumbling patched tower beside a solid platform labeled data architecture, governance, quality, and trust.
CustomerThink

Your Data Knows What Happened. But Why?

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Two identical filing cabinets, one labelled with a person's outline and one blank.
HackerNoon

RAG Is Not Personalization

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A vending machine dispensing a single coin, with a long receipt trailing to the floor.
DataDrivenInvestor

The ROI Question Nobody's Actually Asking

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